What’s your Social Media Strategy?!

Max McFarlaneAnalytics, SEO, Social Media Marketing

local-seo-edinburgh-rethink-your-social-media-strategy_0486

If you are moving with the times, you are actively using Social Media to promote your business online. It’s not an easy job, but it’s fun. If you have been doing it for a while we’re sure you have noticed that it changes from one day to the other. Yeap, that’s the fun bit, right?! Sooo…it’s your social media strategy changing … Read More

Shh it’s a secret

Max McFarlaneGeneral, SEO, Visual Branding

local-seo-edinburgh-wordpress

Thinking about redesigning your website? Looking into CMS? Do you want to know a secret? #Google ❤ #WordPress If you are looking for an easy-to-customised website with easy-to-grow functionality on an easy-to-use platform, WordPress should be your choice. Because it’s worldwide used, it has a nearly-perfect SEO platform built in. Its popularity makes it a great choice for any business. … Read More

Audience Analysis

Max McFarlaneAnalytics, SEO, Social Media Marketing

know-your-audience

Hopefully, you’ve realized, you need to be active on Social Media to market your business. But that’s the easier step; the next one is how to do it right! But before you jump in the pool, there are a number of things you need to know and do…and if you ignore them or dismiss them, you’ll be adding your business … Read More

Max McFarlaneSEO, Social Media Marketing, Visual Branding

local-seo-edinburgh-online-marketing

Since we started our journey through social media marketing, we have noticed how quick clients learn bad habits. It’s something we all do; it’s like when you learn a foreign language, what are the first words you pick on? Yep, the bad ones, and the whole alcohol related ones, right?! Well, the same goes for/on social media. That’s why we … Read More

Google It

Max McFarlaneGoogle, SEO

google-search-local-seo-edinburgh

Your very first step when developing an online visibility and also improving your local SEO is to create a Google business page. It makes sense, right? You are trying to be ‘searchable’ by potential clients looking for your services, so you need to ‘notify’ Google you are open for business. Google+ Local A Google+ local page is a directory site … Read More

Have No Limits

Max McFarlaneGoogle, SEO

local-seo-edinburgh-google-plus-optimisation

That should be your #1 goal. Taking your business to the top of the world! We know what you are thinking…it’s going to take a long time, a lot of work and $$, right? Wrong in every statement. Your goal to succeed shouldn’t be measured by how long it’s going to take. There’s a common saying for bricks-and-mortar businesses that it … Read More

Local SEO Improvements

Max McFarlaneGoogle, SEO

get your business on google maps

After all the hard work of building your website you need to let the world know you have a business. Even better, a local business where they can come in and get your goods from. But is not only customers who need to find you,  search engines need to pinpoint you on the map. And how do you do that? Boosting … Read More

Free SEO Marketing Tools

Max McFarlaneOptimization, SEO, Social Media Marketing

free-digital-marketing-tools

What tools do you use to obtain your online marketing job done? Are you doing it like the pros, as well as doing it for free? The tools you use will be sufficient for your requirements, like social networks advertising to content to email and lots more. But, is it possible to have more resources without paying a penny? Yes! … Read More

SEO And Domain Structures

Max McFarlaneOptimization, SEO

seo-international-domains-local-seo-edinburgh

Companies with numerous internet sites across various nations have a variety of choices to make on just how they structure their different websites. But what are the advantages and also downsides of each? In this post, we’ll check out the various approaches chosen by significant firms to reveal exactly what sort of domain framework approach they used across their family … Read More

9 Easy SEO Tips To DIY

Max McFarlaneOptimization, SEO

seo-tips-to-diy

SEO could be quite an overwhelming process, even for the most experienced developer. But help is at hand! At Local SEO Edinburgh we have put together 9 easy tips to get your website on the right track and all by doing-it-by-yourself. <H1>–> What’s the first element search engines look at? Headers. Why? To determine what the page is about. Headers matters, but … Read More