Why should we be paying attention to the massive increase in the use of mobile platforms for viewing emails?

Research has shown that since the introduction of smartphones, that users and consumers search habits have dramatically changed. The ability of mobile technologies to easily display emails and allow users to make online purchases cannot be ignored by businesses . Using smartphones is here to stay.

• 53% check emails several times a day
• 29% check email throughout the day
• 66% check at least once a day

With these figures, it’s imperative that businesses utilise and pay more attention to their email marketing campaigns.

In other words, when setting up an email campaign, remember to include mobile users. Get your team to design for desktop and mobile devices. If you dismiss them you could be missing out on 30% of your target audience.

Do you need help find it out what’s the best plan to reach to your target audience? Get in touch and we’ll get ‘our people’ to work with ‘your people’…:)

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