Should You Hire A Digital Marketing Agency For Your Hotel?

Max McFarlanehotel marketing

The tourism industry is a very competitive industry. Reports show the growth of it in this year is about ONE HUNDRED billion greater than it was five years ago. Thanks to the global economic recovery (long due after the 2008 recession) travellers have got back the “travelling bug”. Lots of things have changed since 2008 within the hospitality world. Due … Read More

Hotels And Google

Max McFarlaneGoogle

hotel-marketing-local-seo-edinburgh

Do you remember back in the days when Google rolled out “Tags” to permit paid improvement of your local listing?… Well,  Google has been busy and rethought its strategy adding these paid attachments into the cost-free Google Local. The Local Section has been the last of “totally free” placement, and moving with the times, it won’t be free anymore! Monetizing … Read More