Audience Analysis

Max McFarlaneAnalytics, SEO, Social Media Marketing

know-your-audience

Hopefully, you’ve realized, you need to be active on Social Media to market your business. But that’s the easier step; the next one is how to do it right! But before you jump in the pool, there are a number of things you need to know and do…and if you ignore them or dismiss them, you’ll be adding your business … Read More

Should You Hire A Digital Marketing Agency For Your Hotel?

Max McFarlanehotel marketing

The tourism industry is a very competitive industry. Reports show the growth of it in this year is about ONE HUNDRED billion greater than it was five years ago. Thanks to the global economic recovery (long due after the 2008 recession) travellers have got back the “travelling bug”. Lots of things have changed since 2008 within the hospitality world. Due … Read More

Setting Up Special Hours in 5 Steps

Max McFarlaneGoogle

search-engine-local-seo-edinburgh

Is your business on Google My Business?…Does your business have some special hours you would like to let your clients know about? How to set special hours for Google My Business page Log into your Google My Business account   2. On the  Dashboard, click on  Edit business details 3. Scroll down to special hours section (just below regular hours), click … Read More

SEO And Domain Structures

Max McFarlaneOptimization, SEO

seo-international-domains-local-seo-edinburgh

Companies with numerous internet sites across various nations have a variety of choices to make on just how they structure their different websites. But what are the advantages and also downsides of each? In this post, we’ll check out the various approaches chosen by significant firms to reveal exactly what sort of domain framework approach they used across their family … Read More